Our Story

Built by
photographers

We were tired of losing 13% every time we sold a camera. So we built the alternative.

$0
Commission taken
$4.99
All it costs to list
Our Mission

The marketplace
photographers deserve

Every photographer has gear sitting in a drawer — a camera body from two upgrades ago, a lens that doesn’t fit the new system, a flash kit that’s been replaced. And selling it has always meant handing 10–13% to platforms that treat your camera like a used blender.

Aperture was built to fix that. We created America’s first dedicated camera gear marketplace — one where the listing fee is flat, the commission is zero, and the audience is entirely photographers who understand and value what you’re selling.

We believe photographers should keep what they earn. Full stop.

What Makes Us Different

Purpose-built,
not adapted

🎯
Vertical focus

We only do cameras and photography gear. Better search, better filters, buyers who understand what they’re buying.

💰
Aligned incentives

Our flat fee model means we make money when you list — not when you sell. Zero reason to take a cut.

🤝
Community first

This is a marketplace for photographers, by photographers. We build the features the community actually asks for.

Our Values

What we stand for

01
Transparency

$4.99 to list. $0 commission. No fine print, no tiered fees, no surprises at checkout.

02
Fairness

You worked for the money you spend on gear. You deserve to keep the money you make when you sell it.

03
Community

Every feature we build is for photographers. We read every piece of feedback and our roadmap is community-driven.

04
Trust

Seller verification, secure messaging, buyer protection, and community ratings — trust is the foundation.

Join Us

Be part of something new

America’s first dedicated camera gear marketplace. List for $4.99. Keep everything.

Start Selling → Get in Touch